Being coy doesn’t work
If you are an artist trying to sell your work online, do you put a price on your pieces or tell people to message you to get it?
Legit question because so many artists don’t want to appear sales-y and so they tell people to DM or PM for prices.
The time for hiding prices is over. We live in a different era now and people want to make fast, private decisions on whether they want to buy a piece or not.
There are a few things that happen when you don’t price your work
- everyone assumes the work is more expensive than it is. It happens every time for every artist. So right there you’re having people assume they can’t afford it.
- no one wants to admit they can’t afford a piece. It’s embarrassing.
- some people just want to buy and having to talk with the artist may be uncomfortable. Now, this isn’t always the case but we need to acknowledge that we’ve been well trained to buy shit online without talking to a single person
By not pricing, you’re effectively putting up some pretty significant barriers to purchasing your art!
One of my favourite artists online paints these incredible landscapes. I am totally in love with many of them, but I never reached out to purchase because I assumed this amazing artist was selling his work for a few thousand dollars a pop.
Nope. He started posting prices and I discovered that not only was his work affordable, I could buy multiple pieces. And I plan to. It feels awesome.
Before, I just viewed, loved and assumed I’d never own one. And let’s be honest, felt kind of crap that I couldn’t buy. See the power of putting prices out?
Sure, it can be uncomfortable. Do it anyway.
Whenever you hesitate to do something that will help your business, think about what Amazon or any other online retailer would do. If Amazon required us to ask about book pricing, people wouldn’t buy nearly as much from them.
The act of not showing prices is elitist. And it applies for sure if you’re at the top of the art market, but odds are pretty good that you’re not (sorry).
Your goal, as an artist making money from art sales, is to … wait for it… sell your art. Make it easy. Remove the barriers.
Slap a price on it.