I Just Heard a Story That Made Me Incredulous

It goes like this

I want to sell my art full time for a living but I don’t actually want to do anything to make it happen.

That’s the story.

This person that I had the interaction with was bemoaning how they have one dream but it can’t possibly happen. No one makes a living, a good one to boot, selling their art. It’s a pipe dream.

I honestly don’t understand that attitude. And I know that’s a me problem, because my approach has always been as a problem solver. I don’t understand people who simply give up or don’t try.

I spent my adult life living with a complainer. A person who talked and talked but had a million reasons why he couldn’t do the shit he talked about. Me? I got my shit done.

When you’re a problem solver, a problem isn’t a mountain or barrier but something to be examined and dealt with.

If the current state of art selling doesn’t work, how do we change that?

If this idea is in my way, how do I work around it?

So if I have a dream of selling my art full time, what do I actually need? And then it’s less of the whole can’t do a thing, and more of a how do I do it with what I have.

If you approach a problem with the idea which I think comes from survival training, what do I have and what do I need, you can achieve anything.

Selling your art professionally full time is not a pipe dream. And it’s no good going around telling people you dream about doing it, and then doing absolutely nothing to get there.

If you truly wanted it, you would find ways to make it happen. And if you’ve given up before getting out of the gate, then you don’t actually want it; you just think you do.

There’s nothing wrong with creating art and not turning it into a business. It’s absolutely fine not to sell your work. Go for it! But do not go around telling people you wish you could do it for a living and then refuse to help yourself. We can all see right though you.

It’s 2020. You can sell your art from your home, wearing your pyjamas and never paying a commission to any gallery.

You need a can do attitude.

You need to know who your ideal client is so you can post where they will be hanging out and posting in a way that appeals to them.

You need to know what makes your work unique. What makes your work more desirable than the next artist’s work?

You need to post with clarity of message. Actually tell people about your art, the dimensions, the medium, the price and that it’s for sale.

You need a story about your art. No one’s art speaks for itself so lose that attitude now. Share your innermost thoughts about the work and invite people into your world.

And then do it again and again.

Your art will sell. You will become known for your specialty. People will buy your work.

So what story are you telling yourself?

Paula Mould

Paula Mould

Paula Mould is a fine artist, published author and business coach for Leigh & Paula.

She also swears, mostly on purpose.

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